We manage the most convinient business model in the market which is Performance based as Cost Per Install (CPI) where there the pricing model is based on the user installing an App on their mobile phone, or making an action with it. Also we have incent or non-incent segmentation. We also manage a Cost Per Event (CPE) model, demanding more requirements to analyze data inside apps.To track this data we use a simply S2S that could be integrated, and most popular third party trackig platforms. This not only tracks installs and user activity, but also attributes the data to a specific publishers.